Having a blog for your business is as important to your business as any other functions. If you still have a doubt as to the reasons why you should have a blog, you may need to read my previous post on this issue. Blogging should be seen as part of your organized online marketing campaigns and can be a very efficient and inexpensive way to reach your customers on a more personal level.

In the past few years, blogging has become a legitimate and even respected medium to reach the public. While you may use your email newsletters to talk about the products or services your company offers, blog posts can serve a variety of other important functions. Blogging is often more story-based in its content. So, by maintaining a professional and accurate blog about your company, you can become a trusted expert in your field, and help your customers and other industry professional put a face to your business.

Blogs also create a platform for you to engage in an open forum directly with your customers. This is definitely a valuable way of obtaining feedback about your business. A major upside to blogging is that it can dramatically improve your search engine rankings. The more blog posts you write and the more your customers comment on your posts, the more opportunities there are for search engines to pick up your content. So, what are you waiting for? Ensure you update your business blog regularly.

Emmanuel Oluwatosin :: Apr.12.2008 :: Uncategorized :: No Comments »

A large number of new blogs go online everyday. This explosive growth raises the question: Should you start a blog for your business? I believe you should as this becomes an effective marketing tool. Like any other marketing tool, blogs are most effective when used properly. What you are reading now - Nairahost Blog - is an example of a blog.

Aside from generating new sales leads, blogging also offers the following potential benefits.

1. A blog creates a platform for you to engage with both existing and potential customers in a direct, informal, no-pressure way. You can use blog to communicate the strengths of your product or service, the expertise of your top executives and the breadth of your company’s experience in ways that traditional marketing and advertising won’t allow. This can inspire customer loyalty.
2. Blog is collaborative nature. As such, it can can help you gain insight into customers’ needs and interests. This information can be used to develop new products or services or fine-tune existing ones.
3. A blog can make your company appear more “alive” and approachable. A website promoting your products or services is an essential marketing tool. But a blog, in effect, gives your company a personal voice, which also can help boost customer loyalty. Continue Reading »

   Emmanuel Oluwatosin :: Apr.01.2008 :: business :: 1 Comment »